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Business of Character 

“Your business will only get as big as the shadow of your character” - Orrin Woodward

Businesses are an important ally in its efforts to encourage and instill character in our schools and communities.

Youth are the future workforce, after all!

To become a Business of Character,

your business must:

  1. Serve by example - agree to be people of character by following and adhering to the Six Pillars of Character.

  2. Display, at your business, a poster and window decal, provided by Character Counts!

  3. Fulfill at least one of the Character Counts! commitments listed in our business packet.

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