ENFORCING UNDERAGE DRINKING LAWS 

Queen Anne's County's Community Campaign to Address Underage Drinking targets the enforcement of underage drinking laws in Maryland. The project includes the launching of a media campaign to impact the social acceptance of underage drinking as a "rite of passage". It engages youth in the formation of the campaign message, fact sheets and brocures to be distributed to the community, and design of a website to promote prevention efforts and positive youth activities.

GOALS:

• Decrease parental approval of underage drinking
• Increase knowledge of the dangers of adolescent alcohol use 

PROGRAM OBJECTIVES: 

• Change the acceptance of underage drinking as a "rite of passage"
• Prevent adolescents from starting to drink by providing fact and statistics on the website and through the community media campaign
• Promote positive youth development activities